Home·Privacy Policy

Privacy Policy

Last updated: 22 September 2026

1. Overview

Partner in the Loop Ltd, trading as Ajutant AI, respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy explains what information we collect when you visit this website or engage our services, how we use that information, and the rights you have over it.

2. Information We Collect

We collect the following types of information:

  • Information you provide directly. When you complete a form on this site (such as the Founder Programme application), book a meeting, chat with us, or email us, we may collect your name, company, job title, email address, phone number, and any details you choose to share about your organisation or technology priorities.
  • Usage data. Like most websites, we may collect technical information such as IP address, browser type, device identifiers, pages visited, and timestamps to help us understand how the site is used and to keep it secure.
  • Communication records. If you become a customer, we retain correspondence, contracts, and support records so that we can deliver and support the platform.

Business contacts we reach out to

We sometimes contact people at organisations we think may benefit from Ajutant. For this we obtain your name, job title, work email address and work phone number from B2B contact databases (Lusha, Apollo.io and ZoomInfo) or from public professional sources such as LinkedIn. We use these details to contact you about our services, on the basis of our legitimate interests, and keep them only while that conversation is relevant. If you ask us not to contact you, we delete your details but keep your name and email address on a do-not-contact list so that we never contact you again. You can object at any time by replying to our email or writing to [email protected].

3. How We Use Your Information

We use personal information to:

  1. Respond to enquiries and arrange discovery calls.
  2. Provide and support the Ajutant platform, including deploying it into your Azure tenant.
  3. Maintain customer records, manage billing, and meet our contractual obligations.
  4. Improve the website, ensure security, and understand interest in our services.
  5. Comply with legal requirements and respond to lawful requests.

We do not sell your personal information and only share it when necessary to deliver our services or comply with law.

For visitors from the United Kingdom and European Economic Area, we rely on the following legal bases under the UK GDPR/EU GDPR:

  • Legitimate interests to operate and improve the Ajutant platform, and to contact people at organisations that may benefit from it.
  • Contractual necessity when providing the platform and supporting customers.
  • Consent when you opt in to specific communications.

5. Data Sharing and International Transfers

We may share limited personal information with trusted service providers (such as cloud productivity tools or scheduling platforms) who support our operations. These providers are bound by confidentiality obligations and only process data on our instructions. If information is transferred outside your jurisdiction, we implement appropriate safeguards, such as Standard Contractual Clauses or equivalent measures.

HubSpot

We use HubSpot (HubSpot, Inc.) as our customer relationship management system. Form submissions, meeting bookings, chat conversations and our emails with you are stored in HubSpot. If you accept analytics cookies, HubSpot also records the pages you visit on this site and links them to any details you later give us. Our HubSpot account is hosted in HubSpot’s European data centre. HubSpot may access data from the United States; where it does, the transfer is protected by appropriate safeguards such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined above, meet our contractual and legal obligations, or resolve disputes. When information is no longer required, we securely delete or anonymise it.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Request access to the personal information we hold about you.
  • Ask that we correct or update inaccurate information.
  • Request deletion of your personal information where it is no longer needed.
  • Object to or restrict certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law.

8. Cookies and Analytics

This site uses necessary cookies to work, and, only with your consent, HubSpot cookies for analytics and live chat. You can change your choice at any time on our Cookie Settings page. Our Cookie Policy lists every cookie we use.

9. Keeping Your Information Secure

We implement administrative, technical, and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. While no method of transmission over the internet is completely secure, we regularly review our safeguards to keep your data protected.

10. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Partner in the Loop Ltd (trading as Ajutant AI) Registered in England and Wales, company number 07027256 Registered office: 16 Stoneleigh Gardens, Grappenhall, Warrington, England, WA4 3LE Email: [email protected]

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or privacy practices. When we make changes, we will revise the “Last updated” date at the top of this page. Significant updates will be communicated on this site or directly to clients where appropriate.