Last Updated: 22 September 2026
Introduction
This Cookie Policy explains how Partner in the Loop Ltd (“we”, “us”, or “our”), trading as Ajutant AI, uses cookies and similar technologies when you visit our website at ajutant.ai.
This policy should be read alongside our Privacy Policy, which provides more information about how we collect and use your personal data.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be:
- Session cookies: Temporary cookies that expire when you close your browser
- Persistent cookies: Cookies that remain on your device until they expire or you delete them
- First-party cookies: Set by the website you’re visiting
- Third-party cookies: Set by a different domain to the website you’re visiting
How We Use Cookies
We use cookies for two main purposes:
1. Necessary cookies (always active)
These cookies and similar technologies are essential for our website to function properly. They enable core functionality such as:
- Remembering your cookie consent preferences
- Security and bot protection
- Form functionality
We do not require your consent for necessary cookies, as they are essential for the website to work.
| Name | Purpose | Duration | Type |
|---|---|---|---|
__hs_cookie_cat_pref | Records which cookie categories you have accepted | 6 months | Third-party (HubSpot) |
__hs_initial_opt_in | Stops the cookie banner reappearing on every page while you decide | 7 days | Third-party (HubSpot) |
__hs_do_not_track | Stops HubSpot tracking after you withdraw consent | 6 months | Third-party (HubSpot) |
__cf_bm | Bot protection for our HubSpot forms and chat | 30 minutes | Third-party (HubSpot) |
__cfruid, __cfuvid | Rate limiting for HubSpot services | Session | Third-party (HubSpot) |
2. Analytics and chat cookies (requires consent)
These cookies help us understand how visitors use our website and let us offer live chat. We only set them if you give us consent. Our cookie banner is provided by HubSpot and asks before any of these cookies are set.
| Name | Purpose | Duration | Type |
|---|---|---|---|
__hstc | Main HubSpot tracking cookie: first, last and current visit, and visit count | 6 months | Third-party (HubSpot) |
hubspotutk | Recognises your browser, and links your visits to a form you submit | 6 months | Third-party (HubSpot) |
__hssc | Counts page views within a session | 30 minutes | Third-party (HubSpot) |
__hssrc | Detects when you restart your browser, to start a new session | Session | Third-party (HubSpot) |
messagesUtk | Recognises you in live chat so previous conversations are kept | 6 months | Third-party (HubSpot) |
HubSpot
We use HubSpot as our customer relationship management system. With your consent, HubSpot records the pages you visit on our site. If you also submit a form or start a chat, those visits are linked to the details you give us, so we can understand what you are interested in and respond helpfully.
Our cookie banner lets you choose by category. Analytics covers the cookies in the table above. Functionality covers live chat, which sets messagesUtk (6 months) so a chat remembers you between pages. Advertisement is listed by the banner, but we do not use advertising cookies: there are no advertising or social media trackers on this website.
Learn more: Cookies set by HubSpot
3. What we don’t use
We do not use Google Analytics, advertising or retargeting pixels (such as Google Ads, LinkedIn or Meta), or any other third-party tracking beyond the HubSpot cookies listed above.
Your Cookie Choices
Managing Your Preferences
You have full control over which cookies we use:
- Cookie Banner: When you first visit our site, you can accept or decline non-essential cookies, or choose by category
- Cookie Settings: Use the “Cookie settings” link at the bottom of every page, or our Cookie Settings page, to reopen the banner and change your choice
- Browser Settings: You can configure your browser to refuse or delete cookies
Changing Your Mind
You can change your cookie preferences at any time by:
- Reopening the banner from “Cookie settings”
- Clearing your browser cookies and site data (this will reset your consent)
- Using your browser’s privacy settings
Withdrawing Consent
If you withdraw consent for analytics and chat cookies:
- HubSpot stops tracking your visits
- HubSpot’s analytics and chat cookies are removed from your browser
- They are not set again unless you give consent again
Browser Controls
Most browsers allow you to:
- See what cookies are stored on your device
- Delete cookies
- Block cookies from specific websites
- Block all cookies
- Delete all cookies when you close your browser
Browser Help Pages:
Please note: Blocking necessary cookies may prevent parts of our website from working correctly.
Do Not Track (DNT)
Some browsers include a “Do Not Track” feature. Our website does not currently respond to DNT signals, but we provide you with granular control over analytics and chat cookies through our cookie consent system.
Cookies and Personal Data
Some of the cookies we use may collect information that can identify you, particularly if you also submit a form or start a chat. This may include:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring website
This information is processed in accordance with our Privacy Policy and applicable data protection laws (UK GDPR).
International Transfers
Our HubSpot account is hosted in HubSpot’s European data centre. HubSpot, Inc. is based in the United States and may access data from outside the UK. Where it does, the transfer is protected by appropriate safeguards, as described in our Privacy Policy.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Legal requirements
- Our business practices
When we make significant changes, we will update the “Last Updated” date at the top of this policy.
Your Rights
Under UK data protection law, you have rights regarding your personal data, including:
- The right to access your data
- The right to rectify inaccurate data
- The right to erase your data
- The right to restrict processing
- The right to object to processing
- The right to data portability
To exercise these rights or if you have questions about cookies, please email [email protected].
Contact Us
If you have questions about our use of cookies, please contact us:
Partner in the Loop Ltd (trading as Ajutant AI) Email: [email protected]
Quick Links
- Cookie Settings - Manage your cookie preferences